THE BIG IDEA
Develop a campaign model that realigns the product in the minds of an out-of-reach consumer segment: millennials. Capture the attention of this younger audience by "redefining the car buying experience" and incite excitement surrounding this undesirable process.
Technology is developing fast, and millenials/ gen Z kids are somehow keeping up. Hence, by using tools like augmented and virtual reality, to bring the thrill of owning a car to life, we will capture the attention of future car owners.
We would take our campaign to the next level by scaling it and adding